Marianne Muir – “Managing your Personal Brand: What do people see?”

Marianne’s career has spanned the corporate healthcare and cosmetic industries for over 25 years, originally training as a registered nurse at St Bartholomew’s Hospital and later qualifying as an image consultant with The Image House in Hertfordshire.

“The inspiration for MML evolved gradually. It is based on a desire for change and my quest for continual self-improvement, extensive experience running a business and working with senior management, understanding the impact of presence and brand and a love of all things connected with style. The combination of experience, interests and drive has culminated in helping people raise their game when it comes to their image and enhancing behavioural and communication skills.

Running my business within a multi-million pound healthcare organisation for over 20 years gave me the unique opportunity to work with a number of CEOs, senior management teams and their employees. I always found it fascinating to see first hand and experience the varied approaches of leadership. My high regard for good leaders comes from the belief that none become great ones without first having gone through significant challenges themselves. Also, my own experience has been that the leaders made enormous strides and persevered in the face of immense difficulties, continually endeavouring to improve the business.

Besides the operations, systems and processes and everything else that goes into the running of a company, the behaviour and communication skills of leaders, and the projection of their image are paramount. This is as important to a small business as it is the largest, whether it’s the person starting a business who is the brand or the large company giving the brand experience through their leaders, people and service. Commanding a room, engaging and inspiring, gaining trust, making an impact, as well as looking the part, are all attributes of Executive Presence.

Interestingly, Executive Presence isn’t just for leaders. The aspiration to have ‘presence’ is for anyone, whether at work, at home or socially. Having presence which includes having a great image and skilful qualities in behaviour and communication, is a great advantage for anyone and, if not innate can be learned.

MML also supports people who have gone through difficulties and have lost confidence and self-esteem, specifically working with them around their appearance, behaviour and communication. This includes women with addictions, young people from deprived backgrounds or who have been sexually abused and people with mental health problems.”